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Flipbooks drive readers to your content, and providing your content is good enough, the next port of call for readers is your website. Then you have a chance to convert readers into customers.
Because flipbooks attract readers you increase your chances of turning browsers into buyers. But that’s not all. Flipbooks also enable you to develop your brand identity and build relationships with your customers.
One of the primary benefits of using flipbook software is the ability to embed multimedia files. You can add promotional videos, audio files such as podcasts, infographics, photo galleries, and anything else you design.
The capacity to diversify your content increases the opportunities and the likelihood of more readers taking the next step and visiting your website. It also gives readers a variety of content to engage with from any device all in one convenient package.
If you are producing high-quality content deserving of a flipbook, you increase the trust and the bond between you and your audience. There is no better way of persuading customers to purchase from you than earning their trust.
Flipbook makers not only serve to make you money, but you can save a significant amount of cash by investing a small amount each month to use the software. Premium packages are offered for around £25/$40 a month.
Digital catalog software significantly reduces the costs of printing and distributing your marketing materials. Once you have created a flipbook, you have an unlimited number of copies to distribute wherever and whenever you like.
You can distribute your flipbook through various online channels. A feature in the dashboard of flipbook software allows you to directly post your flipbook to your social media networks.
You can also download your flipbook files and save them on your hard drive or server. Flipbook files act like any other software files and can be sent to recipients by email, loaded onto your website or CMS system, and shared with your client over Skype or other direct calling platforms.
Well-known brands have a third option to increase revenues by effectively utilizing flipbook software. If you have a wide reach and are an influential brand in your region or indeed, anywhere in the world, why not sell advertising space to third-party partners.
Flipbooks essentially reproduce traditional print publications online. Therefore consider creating a branded magazine. Just as you find in offline magazines, there is ample opportunity for third-party advertisers to raise brand awareness within the pages of a magazine.
The same principles apply to digital magazines. You can even create extra pages to accommodate adverts at no extra cost for producing the pages or having them printed.
Third-party advertising is not limited to magazines either. With a little creativity and flexibility, you can place adverts in any type of marketing material.
Providing your flipbook content is not overly advertorial and contains high-quality content your customers can enjoy reading, you can always find ad space and earn from other marketers.
Flipbooks have the potential to revolutionize the way internet users interact with content. And because the technology is fairly new, not many companies outside of the top brands have cottoned on to the idea of flipbooks yet.
The gap in the market, therefore, presents an opportunity for early adopters to capture a good percentage of their market audience and beat competitors to the punch.
To make money online, it sometimes requires a little bravery to take a gamble on emerging markets. And flipbook software is an emerging trend that has the potential to be a game-changer.
Given the monthly subscription fees are so reasonable the gamble does not require high-stakes. And because flipbook service providers offer a free trial the risk of losing out on your investment is further reduced.
A Flipbook maker Yumpu Publishing could be the solution for your online business. If you feel as though your current content marketing strategy is not performing well, what do you have to lose other than the time it takes to convert a pdf to flipbook.
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Before we look at how to add audio to your flipbooks let’s take a moment to look at the different kinds of audio you can use.
The most basic audio for any flipbook is the sound of pages turning. Normally, this comes as standard with your software so you won’t need to add those sounds. However, you should be able to turn those sound effects off if you don’t want them or add a mute button so users can switch audio on/off. Keep an eye out for that feature because unwanted audio is always annoying.
You’ll also find most software platforms allow you to add background music to your flipbooks. Background music can be an effective way to add a certain atmosphere or feel to your flipbooks but use it with caution.
The first thing to consider is that background music that plays automatically is bad practice for user experience. Unless your software comes with a specific option to start/stop audio, then you need to be careful here. In our experience, most don’t.
Also be aware that background music can conflict with other audio – especially if you’re flipbook contains video, but also other audio elements you decide to include.
Some flipbook makers will also allow you to add sound effects to your animations. If you get this feature, it’s always best to keep things very subtle and use gentle sound effects for elements users interact with. This of these is audio confirmation that a user’s touch or mouse click has made something happen and keeps it natural.
One common feature you’ll find is you can add an audio player into your flipbooks. This might be useful if you want to include an audio interview or podcast in your flipbooks. It’s a niche feature you’ll only need to use in certain situations but it gives users full control over audio play.
You’ll often be able to add audio for specific pages that automatically play when users reach that part of your flipbook. It’s another feature you won’t want to go over the top with but it serves a function in certain settings.
Adding audio will take a matter of clicks with whichever flipbook software you go for. You should find an audio tab in the main menu of your application but, if you have any problems, there are normally tutorial videos at hand. You can normally find these on your provider’s website or head over to YouTube for official and user videos. Here is the tutorial for FlipBuilder to give you an idea:
Most flipbook makers will also allow you to animate specific elements within your publication. These are taken right out of the jQuery API, including effects like fade in, fade out, a number of slide animations, and various other interactions.
Basically, this means you can animate in two different ways: animations that take place automatically and animations that are triggered by a user action – normally a click of the mouse by touching the screen.
This opens a world of opportunity for you to create immersive experiences. Let’s say you’re publishing a product catalog for the sake of example. Instead of simply listing your products with images, users could click to enlarge images, touch to read more information, click play to watch a video, or tap a link to go straight to your online store.
Take a look at this example from FlipSnack:
The animations you have available will depend on your software but these kinds of interactions are commonplace. How you use them is up to you.
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]]>We talk a lot about HTML5 flipbook-making software on this site but we haven’t yet looked at any of the options you have available. Today we want to fix that and run through our pick of the top five flipbook-making platforms to get you started on the right track. There are so many different software packages it can be difficult to make the right choice. Luckily you can find some quite good information on the web like this article about flipping book HTML5. So let’s clear up any confusion you might have and get you set up with the right software for your needs.
One of the first names you’ll come across in this field is FlipHTML5. There’s a pretty big clue in the name here in it says you can guarantee the latest HTML5 technology making your flipbooks viewable across multiple devices. Always remember to steer clear of Flash flipbook makers, as standard. Aside from support, you also get extensive features and a wealth of sharing options for social media.
iSpring Suite is a favorite for anyone who takes flipbook publishing seriously. It’s more expensive but it’s way more than a flipbook maker and you can use it to create a wider range of content types – specifically eLearning material. The biggest downside is the fact you can’t upload PDF files. That said, it’s a great option if you’re happy to build your flipbooks entirely within the application.
FlipSnack is another key player in the industry and this time we’re talking about a web-based application that works entirely in the browser. There’s a free version which serves as a good trial but you’ll want to pay up for the full version before you start publishing anything for real. On a brighter note, the templates on FlipSnack are much better than most of the options you’ll come across which really makes the production process easier.
If Yumpu is our budget option, then Flipping Book is the premium package on our list – not only in terms of price but also features. If you’re serious about using flipbooks as a powerful marketing tool, then this is the place to start. Prices start at $399 per year ($33 per month) but you won’t find a more feature-rich platform out there.
The performance is every bit worth the price tag too. One of the questions marks still hanging over flipbooks is they can be too slow. Poor performance normally comes down to design/publication errors but Flipping Book makes it difficult to get that process wrong. It’s also incredibly easy to use – so much so we used it in one article to show how simple making flipbooks can be.
So there you have our pick of the best five flipbook makers and there’s an option for just about every budget and needs you could think of. They all come with free trials of some sort, too, so get out there and have a play around with these flipbook makers to see which platform is the one for you.
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Designers and artists need a portfolio and the stunning visuals produced by pdf flipbook makers are a great way to showcase work and electronically distribute it to customers, magazines, and galleries.
I must stress that not every business with an online marketing team will benefit from flipbooks. Perhaps the term online marketer’s is a bit generic, but then the list of potential online businesses to include in this section is exhausting.
So you will have to decide for yourself. If you produce a lot of offline print publications such as catalogs, brochures, and leaflets, then digital pdf flipbook makers will significantly reduce printing and shipping costs.
Likewise, if you are publishing a lot of marketing content and need to make it more eye-catching to readers, flipbooks have a visual appeal that immediately commands attention.
Flipbooks were originally created to enable magazine editors to make the switch from offline to online easier. This was about 10 years ago, but the technology at that time didn’t pan out as expected.
Advancements in recent years have seen major improvement added to the functionality of flipbooks which makes them more user-friendly for content creators and readers.
Making a pdf flipbook requires little more effort than converting documents into a pdf and uploading it into your flipbook maker. You still have to customize the appearance, but ready-made templates are a mere click away. You can upload your own background designs of course.
If you want to sell full-packaged holidays, then include full-packaged marketing in your travel brochure.
The option to embed multimedia files into digital catalog software gives travel agents a great opportunity to provide holiday seekers with a fully rounded spyhole of a destination.
Flipbooks also gives you the option to make a full-fledged catalog showcasing your entire selection of holiday destinations, with additional brochures focusing on dedicated destinations complete with accommodation, things to do, and travel arrangements.
I say car dealers because there are more of you, but flipbooks really encompass the entire automotive industry. Adding inspirational articles alongside high-resolution snapshots of the car’s exterior and interior does wonder for evoking emotion.
And you can go one better. Why not make a video into your flipbook that shows your audience the features and running power of your cars. You can make your own version of Top Gear and give your opinions on what’s hot and what’s not in the world of cars.
Companies that have a lot of products need a lot of space to showcase them all. Sure you can list every item of merchandise on your website, but will they all be found?
The limitations of a website are resolved by flipbooks as you can showcase all your items in a catalog, just as you do offline. Digital catalog makers reproduce the same quality as a print magazine and with interactive flipping features even feel like traditional clothes catalogs.
Firms that produce merchandise that require user instructions and safety manuals can make these dry pieces of content more visually engaging with a digital flipbook maker.
How many queries does your company have to handle because customers have not consulted the user manual? Make the documents appealing and interactive and more, although not all, customers will be inclined to search for answers rather than clogging up your phone lines.
If you are the owner of a company that has benefitted from a digital flipbook or feel you could, leave a comment and tell me about it. I am always interested to know how businesses are best utilizing digital flipbook makers.
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Okay, flipbook magazines can actually offer you quite a lot more than traditional print magazines: how does the ability to embed video and audio files sound to you?
If there is one media that sells a car better than any other, it’s a video advert. You may also be interested to know that Google claims YouTube videos increase ROI by 50% more than traditional TV ads.
You should also take advantage of an audio file and put music in your magazine. At the very least you can show the sound quality of the car stereo. You can even make the feature interactive to give your content added appeal.
Creating flipbooks is no more complicated than uploading a pdf file into the catalog software. Once you have planned the layout of your content, load the pdf file into your catalog maker and advanced flipbook technology will do the rest.
Well almost. You will probably want to choose custom settings to give your flipbook a unique look to reflect your brand image.
Digital catalog software comes with a wide variety of built-in templates. By changing colors, fonts, and interfaces to reflect your brand identity you can substantially reduce production costs for graphic designs. However, if you want a truly unique interface you still have the option to upload your own designs.
Flipbook software is easy to use. It gives you the ability to design and code features you want to make the user experience extra special. Because catalog software includes the jQuery library you automatically have form and functionality in multiple themes.
Digital catalog makers are also much more aesthetically appealing than simple pdf documents and are easier to use. PDFs usually involve the user having to scroll to navigate the text so do not offer a user-friendly experience.
Digital catalogs on the other hand can be made to fit into the full screen and are easy to digest on desktop PCs, laptops, and tablets. The responsive designs also work on smartphones although the text can sometimes be difficult to read on smaller screens.
Flipbooks are also interactive. The software creates pages that flip just like a traditional magazine or catalog – hence their name. Sound effects also evoke a realistic feel of actually turning the page of a catalog.
You can also take advantage of the rich media features to create other interactive functions in your flipbook too. Video and photo slideshows give you the opportunity to put together a range of images show different car angles, including the interior and even seeing the car in action. The advanced editing suite also allows you to adapt images to make it appear as though the car is moving.
Once you have imported the image files into the digital catalog maker, customize the settings to show your audience the high-powered dynamics your fleet of cars boasts.
The slideshows complement the text displayed alongside the images and bring to life what the writer is describing. There is no better way to create the bigger picture in the mind of consumers.
You can promote your flipbook through the usual marketing channels. Most flipbook software have social media networks integrated into them and all you have to do is click the share button and your flipbook will automatically be posted across whatever social media networks you have selected in the dashboard.
You can also download flipbooks to your own drive and distribute unlimited copies to your customers via email and load the file onto your website. Most suites are also compatible with Google Analytics. Although you only have access to basic data, it is still worthwhile to take note of the amount of engagement your digital catalog is receiving.
Flipbooks have the potential to revolutionize the way internet users interact with content online, and because they are an under-utilized resource at the moment, early adopters have the opportunity to capture the market. It may as well be you over your rivals. So why not invest in a digital catalog maker and create your own brand magazine.
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Digital flipbooks have been around in one form or another for some time now, even if the technology has changed a lot over the years. One thing that’s been consistent throughout is flipbooks being designed to make visual content come alive.
They also come with the flexibility to create any layout and visual components you can think of without worrying about the capabilities and support of coding languages like HTML and CSS. As they’re essentially images converted into markup, you get full visual control, and the flipbook software Yumpu Publishing takes care of the rest.
The points we mentioned above have been true since the first versions of flipbook technology. However, new strengths have been brought to the table as that technology has matured and digital flipbook makers are way more than static images put into motion.
You can embed links to create a clickable list of contents, link to live versions of your work, and insert videos to showcase your skills. The modern flipbook is a moving interactive gallery of your best work prospective clients can all but touch and feel.
All anyone needs to view your flipbook is its URL or to visit a page with your flipbook embedded. You can place as many flipbooks as you want on any given page, allowing you to create separate portfolios for different services, industries, or case studies – whatever you can dream up.
The whole purpose of your portfolio is to show what you have to offer potential clients and new employers. Flipbooks aren’t simply a place for you to show off your work, though. They’re an entirely new format of content you can show off to clients and add to your services list.
Big brands from every industry are turning to flipbooks as the next stage in their visual content strategy. From the likes of H&M to Mercedes and STA Travel, flipbooks are becoming the cost-effective way to give their content that premium feel.
A digital flipbook maker brings a new form of content to your portfolio options, which is a pretty good start. But they’re also another service you can add to your list and use to bag an entirely different kind of client. Whether it’s a web design, apparel, or print publication you specialize in there’s a place to promote your clients in a different way with flipbooks.
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A flipbook maker provides you with powerful tools you can use to create professional-looking magazines online. With eye-catching graphics and space to feature in-depth articles, you can raise brand awareness and position yourself as an authority in your industry.
Online businesses that distribute digital magazines across multi-channel platforms attract more readers. Providing the content you publish is convincing, you can expect a reasonable percentage of new traffic will convert into new customers.
Because flipbooks are naturally appealing, the stunning visuals do catch the eye of internet users. Furthermore, the interactive features that are unique to flipbook makers provide customers with a different user experience they will want to enjoy more of.
Although flipbook makers are not a new concept, it is only in recent years that the technology has advanced sufficiently to deliver a publishing platform businesses can use as a powerful marketing tool.
And because the quality is so engaging, a flipbook maker gives you the potential to underscore your company or professional status as a leading authority in your field.
Flipbook magazines are not expensive to purchase or produce. Premium packages average around $40 a month and creating the actual publication costs no more than it takes to create the content.
Digital catalog software is so easy to use, all you have to do is create a pdf file and upload the document into your flipbook maker. You only have to do this once and you have an unlimited lifetime’s supply of online magazines.
The cost you save on offline printing is immense, and you can use the savings to create a wider diversity of rich media content that increases the impact of your content marketing strategy and raises the online profile of your business across multiple channels.
Flipbook magazines also enable you to reserve ad space for third-party advertisers. If you have a strong following, businesses will pay substantial fees to advertise in your publication.
The opportunities for firms to make money from flipbooks are there to cease. By adopting flipbook technology before your rivals do, you increase your chances of attracting and building a loyal audience. You, therefore, have strong leverage to charge advertisers higher fees to buy ad space.
Flipbook makers are the future of online content and branded magazines give you the potential to exponentially grow your business in the early stages of the evolution and continue to grow as the technology improves.
Together with other technologies, such as motion detectors, voice-activated assistants, and wearable technology such as Google Glass, a digital flipbook maker could revolutionize the way we engage and interact with content online.
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